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The China IPR SME Helpdesk and EnterCHINA: Enter the Chinese Market: the Fashion Industry

China can appear overwhelming in the ways in which it differs to the European market, not least when it comes to the legal aspect of business operations, such as intellectual property rights (IPR).

  • industrial policy | circular economy | intellectual property | innovation | business cluster | textile industry | clothing industry | culture industry | luxury products industry

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However, IPR protection is vital for businesses involved in the fashion industry, mainly because fashion clothing and apparel products can be copied relatively easily. In this context, EnterCHINA is organising a roadshow on entering the Chinese fashion market, where China IPR SME Helpdesk expert, Bertram Huber, will deliver a presentation on IPR protection in the country. It will guide participants through the protection measures available and help them to understand the options and countermeasures at hand when IP infringement occurs.

Event type: Workshop
Date: Thursday, 6 November 2014
Time: 09:00am-14:30pm (Cologne, GMT: +1)
Location:Cologne, Germany
Admission:No charge
Language:English
Eligibility:Small and Medium-sized enterprises (Less than 250 employees) or SME intermediary associations from the European Union only