China IPR SME Helpdesk and EU SME Centre webinar, 'Ensuring Sustained Benefits in the Cultural and Creative Industry in China: Market and IP Advice'

China is leading Asia in the development of a creative economy. What are the right steps that your cultural or creative enterprise can take to internationalise to China? To provide answers to this, the China IPR SME Helpdesk and the EU SME Centre have partnered to deliver this first webinar of a two-part series that will focus on tangible creative products such as design ware, architecture and fashion. EU SME Centre expert, Philippe Kern will offer you practical advice on establishing and operating your business in China. Helpdesk expert, Davide Follador will present the strategies to protect your innovations through intellectual property rights, including: registering design patents, copyright and trade marks in China and choosing the right tools to protect your business in China.

Time: 10:00-11:15am (Brussels, GMT: +1) / 9:00-10:15am (London, GMT: 0) / 4:00-5:15pm (Beijing, GMT: +7)