The China IPR SME Helpdesk, EU SME Centre, and Agoria: “Knowing Your Partners in China”

However, many EU SMEs have yet to tap into the market because of the difficulty in finding the right business partner and concerns over IPR protection. This seminar, organised by the EU SME Centre in collaboration with Agoria and the China IPR SME Helpdesk is aimed at preparing EU SMEs when entering the market to better understand how to carry out thorough due diligence of potential partners, how to protect your IPR, the cultural aspects of negotiating in China, and the services available to ease access to opportunities. China Helpdesk expert Bernard Dewit will deliver a presentation on how to protect your IP while dealing with Chinese partners and will provide free one-on-one consultations after the main event.

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Venue

Diamant Building