- small and medium-sized enterprises | entrepreneurship | industrial policy | circular economy | intellectual property | innovation | business cluster
Chinese consumers from different regions have different characteristics, so EU SMEs wishing to succeed in today’s market will need to adapt their marketing and brand protection strategies when they decide to launch their products in a new area of the country. In this context, the China IPR SME Helpdesk, the EU SME Centre and the European Chamber of Commerce in China will organise a breakfast seminar to share best practices for developing effective marketing strategies and brand protection tactics in China. The session will address how to leverage e-commerce and social media platforms in China and different methods to legally enforce your trade mark in the case of infringement, amongst other things.
Date: Thursday 20 March 2014
Time: 8.30 am – 11.30 am
Admission: No charge but only open to European SMEs and SME intermediary organisations such as embassies or consulates, chambers of commerce and trade associations
Emerald Ballroom, Regal International East Asia Hotel