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Internal Market, Industry, Entrepreneurship and SMEs
Press release23 September 2019Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs

Advertising sector steps up efforts to fight counterfeiting and piracy

MoU signing sept 2019

Today, the signatories of the memorandum of understanding (MoU) on online advertising and intellectual property rights decided to continue the MoU, and welcomed the company Havas Media Group as a new signatory.

At the end of the 1-year assessment period, the signatory businesses and associations agreed that the MoU has contributed to minimise the placement of advertising on IPR-infringing websites and mobile applications.

They will continue to exchange and promote good practice, and develop further new initiatives e.g. on technology and tools; cooperation at national, EU and global levels; and actions to be taken under the ‘follow the money’ approach to IPR enforcement.

The MoU is now open for new signatories. As broad cross-industry engagement is key for the success of the initiative, signatories welcomed the participation of Havas Media Group as a new signatory. The Commission encourages other companies and trade associations involved in the digital advertising supply chain to join the MoU in the future.

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