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Internal Market, Industry, Entrepreneurship and SMEs

2022 European Destination of Excellence


Linking Jutland and Funen, the town of Middelfart with a population of 15,000 stands as a proud historic link between two of the many islands of Denmark. Situated on the banks of the Little Belt, Middelfart remains a historic and culturally important destination in Denmark and Europe. 

Focusing on sustainable tourism, Middelfart is carving out a new reputation not only bridging Danish cultural history but pioneering sustainability in Europe. Middelfart is developing collaborative synergy across the board by prioritising water quality, climate protection and sustainability, benefiting residents, urban development, the economy and visitors.

With joint learning and development at the heart of the strategy, Middelfart invites all stakeholders and businesses to undergo sustainable transformation together. By creating awareness, Middelfart ensures a broad transfer of knowledge on sustainable tourism. 
Measures for flora and fauna in wildlife environments enable a secure and unique experience for visitors while also safeguarding the attraction. To maintain this attractive environment, Middelfart offers a wide range of climate-related education for all stakeholders, interested parties and tourists.


EDEN 2022 - Shortlisted destinations


Situated in the beautiful north of Denmark, surrounded by the National Park Thy and the famous Limfjord sits the town of Thisted. With a population of 13,000, Thisted is the administrative and political centre of the municipality of Thisted in the northwest of Jutland. 

Thisted stands out because of its commitment to renewable energy and the locality, making it a sustainable place to live and visit. From being self-sufficient in renewable electricity, including wind and wave energy, to sustainable waste management, Thisted is fast becoming a trend-setting European destination for sustainable tourism done right. 

Thisted attracts an array of external expertise and investment by cultivating a culture that sees energy and tourism as developing symbiotic assets. Here, the population can directly benefit from sustainable tourism through a continuous collaborative approach between the destination's public and private stakeholders. 
When coming to Thisted, the tourism experience is as varied as it is sustainable. With synergy between both components, Thisted constantly evolves its destination products and renewable energy opportunities. 


The city and municipality of Gürsu are situated in Turkey's Bursa province, just south of Istanbul. With a population of 96,000, Gürsu is poised to show the positive impacts sustainable tourism can have on a larger population. 

Gürsu has a proven track record of impactful green and sustainable practices from environmental measures to social and tourism projects with strong investment and efforts to reduce the ecological footprint. These have not only improved agricultural practices but enhanced the tourism experience. 
To complement this, Gürsu emphasises training and educational programmes to increase awareness and knowledge about green and sustainable practices amongst the residents and key stakeholders. There are projects geared toward women and disadvantaged groups, designed to empower them and lead to greater job creation. 

Gürsu has committed to a 5-year strategic plan for tourism investments. 
The location's participation is high and, in turn, they benefit from the environmental protection measures. Examples include tourism-driven infrastructures that increase job creation while also enhancing recreational experiences for residents and visitors alike.