About
The European Capitals of Small Retail (ECoSR) is a European Union initiative, initiated by the European Parliament and implemented by the European Commission, aimed at recognising cities that have demonstrated exceptional support for small retailers and vibrant city centres. Small retailers are vital to local economies, creating vibrant neighbourhoods, preserving cultural identity, and building economic resilience through their close links with local businesses and consumers.
Launched in response to the evolving challenges facing urban retail environments, the ECoSR initiative identifies, acknowledges, awards and promotes cities which excel in revitalising small retail and fostering a thriving local environment. Through the competition, the initiative aims to
- showcase exemplary support systems for small retailers
- highlight successful digital and green transitions in the retail sector
- foster knowledge exchange among local authorities
- raise awareness of retail's crucial societal and economic impact
The initiative was proposed as a Preparatory Action by the European Parliament, based on a citizens petition, and is implemented by the European Innovation Council and SMEs Executive Agency (EISMEA) on behalf of the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW).
Shortlisted cities
Following a rigorous evaluation process by an independent expert panel, 3 cities in each category have been selected to compete for the title in January 2026.
Each finalist city demonstrates unique approaches to sustainability, digitalisation, entrepreneurship, and urban vitality, ready to inspire other cities across Europe. The cities will now prepare a programme of activities to implement during the title year and present their proposals in front of a European Jury in Brussels.
Shortlisted cities will also receive invitations to workshops, networking sessions, and promotional activities, providing opportunities to share best practices and learn from other European cities.
Discover the shortlisted cities
Awards ceremony
On 28 January 2026, The European Capitals of Small retail awards ceremony will celebrate the 3 winning cities: 1 from each population category (Vanguard, Vibrant, and Visionary). Winners will receive the European Capitals of Small Retail 2026 title, along with year-long promotional support, visibility across EU channels, and opportunities to participate in knowledge exchanges with other cities.
Registrations to attend are now open. Join us to celebrate the shortlisted and winning cities on a European stage and discover how they support small retailers and shape the future of local commerce.
