EU industry is key to Europe’s prosperity and global competitiveness. Hannover Messe is the world's leading trade fair for industry. Since 2021, we have been participating in this important forum by presenting the Commission’s work to help industry embrace the green and digital transitions, create the conditions to boost their competitiveness and resilience, and support them in becoming the global leaders of tomorrow.
2025
The next Hannover Messe will take place from 31 March 2025 to 4 April 2025.
You will find us in Hall 13, at Stand E66.
- See our full programme
- More information on our high-level event on the chemical industry (invitation only).
In addition to our stand and the talks and panels, you can also visit our Support Corners, and get tailored advice from the Commission, along with experts from the European Investment Bank (EIB) and the Enterprise Europe Network (EEN) - the world’s largest support network for SMEs!
We can help you with
- information on EU policies
- access to finance including EU funding
- finding business partners across the EU and beyond
- practical aspects of expanding your business in the EU and beyond
- becoming a more innovative, sustainable and digital company
The EEN will have their own stand in Hall 2, Stand C02.
Don't miss their matchmaking event Technology and Business Cooperation Days! You will have the opportunity to meet potential partners for commercial agreements and R&D collaboration. Participation is free - register by 29 March.
Our day-to-day programme for 2025
| 09:30 - 10:00 | Opening of the Commission's exhibition stand | Kerstin Jorna, Director-General, DG GROW |
| 10:15 - 11:15 | Panel: The future of EU industry: what's new? | Moderator: TBC Panelists: TBC |
| 11:30 - 12:00 | Talk: Boosting the green transition with the European Mittelstand | Speakers: Nicola Beer, Vice-President, European Investment Bank Jörg Frischholz, CEO, NORD/LB |
12:15 - 12: 45 | Talk: Market surveillance in the EU - ensuring safety and compliance for non-food products | Speaker: Vincent Miča |
| 13:00 - 14:00 | Panel: The Clean Industrial Deal and the path to affordable energy | Moderator: Mechthild Wörsdörfer, Deputy Director-General, European Commission Panelists: Nicola Pochettino, Director, European Investment Bank |
| 14:15 - 14:45 | Talk: Posting workers - simplifying procedures with the new E-Declaration | Speaker: Helge Kleinwege, Policy Officer, European Commission |
| 15:00 - 16:00 | Panel: Completing the Single Market to boost competitiveness: what lies ahead? | Moderator: Ralph Schmitt-Nilson, Head of Unit, European Commission Panelists: Cemille Üstün, Director of EU Single Market Policy, Confederation of Swedish Enterprise |
| 16:15 - 16:45 | Talk: What gets measured gets done - how metrology is the secret glue of the Single Market | Speaker: Mehdi Hocine, Head of Unit, European Commission |
| 09:15 - 09:45 | Talk: What gets measured gets done - how metrology is the secret glue of the Single Market | Speaker: Mehdi Hocine - Head of Unit, European Commission |
| 10:00 - 11:00 | Panel: Completing the Single Market to boost competitiveness - what lies ahead? | Moderator: Jakub Boratyński, Director, European Commission Panelists: Cemille Üstün, Director of EU Single Market Policy, Confederation of Swedish Enterprise |
| 11:15 - 11:45 | Talk: Posting workers - simplifying procedures with the new E-Declaration | Speaker: Helge Kleinwege, Policy Officer, European Commission |
| 11:30 - 13:00 | Talk (invitation only): The future of the chemical industry and the Commission's upcoming chemical industry package | Speaker: Kristen Schreiber, Director, European Commission |
| 12:00 - 12:45 | Talk: Ensuring a level playing field for Europe's businesses with the help of the Foreign Subsidies Regulation | Speakrs: Bence Horvath, Legal and Policy Officer, European Commission Kamila Kaukiel, Deputy Head of Unit, European Commission |
| 13:00 - 13:30 | Talk: EU support for the European defence industry | Speaker: Dirk Peters, Policy Officer, European Commission |
| 13:45 - 14:45 | Panel: Transforming tomorrow: game-changing innovations in industry | Moderator: Nathalie Paulger Speakers: David Reger, CEO, NEURA Robotics |
| 15:00 - 16:00 | Talk: Exploring the EU Industrial Action Plan for the auotomotive sector | Speaker: Giuseppe Marotta, Legal and Policy Officer, European Commission |
| 16:15 - 16:45 | Talk: The Net-Zero Industry Act: unlocking opportunities for clean tech manufacturing in Europe | Speaker: Daniel Gerber, Policy Officer, European Commission |
| 17:00 - 17:30 | Talk: EU tools to help companies access third-country markets | Speaker: Peter Berz, Head of Unit, European Commission |
| 10:00 - 11:00 | Panel: Spurring innovation for the industry of tomorrow | Moderator: Nathalie Paulger Panelists: Javier Ormazabal Echevarria, President, Orgalim |
| 11:15 - 12:00 | Talk: Important projects of common European interest - insights and lessons for the future | Speakers: Guillaume Roty, Deputy Head of Unit, European Commission Maximilian Mansbart, Policy Officer, European Commission |
| 12:15 - 13:15 | Panel: Trade in a changing geopolitical environment | Moderator: Guillaume Durand, Trade Adviser, Representation of the Commission in Germany Panelists: Denis Redonnet, Deputy Director General & Chief Trade Enforcement Officer, European Commission |
| 13:30 - 14:00 | Talk: The Net-Zero Industry Act: unlocking opportunities for clean tech manufacturing in Europe | Speaker: Daniel Gerber, European Commission |
| 14:15 - 15:15 | Panel: Artificial Intelligence and its physical embodiment - access to EU finance |
Speakers: Marcel Müller-Marbach, Senior Regional Representative Germany, European Investment Fund Georg Raab, Project Manager, European Commission |
| 15:30 - 16:00 | Talk: Steel and Metals Action Plan: what's it all about? | Speaker: Titas Anuskevicius, Policy Officer, European Commission |
| 16:15 - 17:15 | Panel: Digitalising the European energy system for increased competitiveness | Moderator: Cristiana Marchitelli, Policy Officer, European Commission Panelists: Dr. Julia Metz, Director, Agora Industry |
| 09:15 - 10:15 | Panel: Unlocking investment: Germany's outlook and the EIB's role | Moderator: Heike Freimuth, Representative of EIB Group in Germany, European Investment Bank Panelists: Dr. Alexander Redenius, Head of Resource Efficiency and Technology Development, Salzgitter Mannesmann Forschung |
| 10:30 - 11:00 | Talk: European standardisation - the challenges of a rapidly changing world | Speakers: Mattias Bergdahl, Head of Unit (acting), European Commission |
| 11:15 - 11:45 | Talk: Find out about STEP and how it supports digital, clean tech and biotech manufacturing | Speakers: Benoit Esmanne, Policy Officer, European Commission Antonino di Lullo, Policy Officer, European Commission James Galand-Jones, Policy Officer, European Commission |
| 12:00 - 13:00 | Talk: What is the EU doing for SMEs and start-ups? | Speaker: André Meyer, Network of SME Envoys, European Commission |
| 13:15 - 14:15 | Talk: EU support tools for SMEs - Enterprise Europe Network, Erasmus for Young Entrepreneurs and access to markets | Speakers: Peter Berz, Head of Unit, European Commission Sarah Wild, EU Project Manager, BUPNET GmbH Tim Schüürmann, Network Coordinator, ZENIT |
| 14:30 - 15:00 | Talk: The skills gap and how to fix it | Speaker: Daniela Santopolo, Policy Officer, European Commission Andrei Bunis, Policy Officer, European Commission |
| 15:15 - 16:00 | Talk: Sustainable business in the EU made easier - a step-by-step approach | Speaker: Makbule Sahan, Legal and Policy Officer, European Commission |
| 16:15 - 17:15 | Panel: The impact of clusters on the uptake of advanced technologies in Europe | Moderator: Marta Batalla Masana, Policy Officer, European Commission Panelists: Lukas Nögel, Senior Consultant, VDI/VDE Innovation + Technik GmbH |
| 09:30 - 10:00 | Talk: Discover Your Europe - the practical guide to doing business across the EU | Speakers: Bianca Giordana, Communication Officer, European Commission Jasna Knezevic, National Coordinator for Your Europe Portal (SDG), Federal Office of Administration |
| 10:15 - 10:45 | Talk: The skills gap and how to fix it | Speaker: Daniela Santopolo, Policy Officer, European Commission Andrei Bunis, Policy Officer, European Commission |
| 11:00 - 12:00 | Panel: AI factories - paving the way for Europe to become an AI continent | Moderator: Juan Pelegrin, Head of Exascale, European Commission Panelists:Dr. Mathis Bode, Researcher, Jülich Supercomputing Centre |
| 12:15 - 12:45 | Talk: Trade secret protection - a way for your business to stay ahead in the digital economy | Speaker: Lena Pauschenwein, Legal and Policy Officer, European Commission |
| 13:00 - 13:30 | Talk: Intellectual property - rocket fuel for competitivity and innovation | Speaker: Lena Pauschenwein, Legal and Policy Officer, European Commission |
2024
In 2024, the EU showed even more presence than the year before. Commission President von der Leyen participated with a speech at the opening of the Fair. Innovative objects from industry showed how EU support translates into industrial realities. Visitors from all over the world came to our 506 m² stand to engage in discussions with experts from the European Commission, European Investment Bank, Enterprise Europe Network (EEN) and industry representatives. In our on-site auditorium, we offered more than 30 presentations and panel discussions on topics such as robotics, sustainable energy, skills or access to finance. In addition, we organised a high-level conference under the title ‘Investing in EU Industry’. For more information, see the full programme below. This year, we live-streamed all sessions for the first time, for people who could not physically attend to follow online. All sessions were recorded and are available online.
Group of Commission staff in front of banner (01 Hannover Messe 2024)Group of Commission staff in front of banner (01 Hannover Messe 2024) 
Wide shot of European Commission stand with visitors (02 Hannover Messe 2024)Wide shot of European Commission stand with visitors (02 Hannover Messe 2024) 
Panel members on stage in their chairs, including Director-General Kerstin Jorna (03 Hannover Messe 2024)Panel members on stage in their chairs, including Director-General Kerstin Jorna (03 Hannover Messe 2024) 
People talking in front of the European Commission's stand support corner (04 Hannover Messe 2024)People talking in front of the European Commission's stand support corner (04 Hannover Messe 2024) 
Person standing behind a lectern on stage with an engaged seated audience at the European Commission stand (05 Hannover Messe 2024)Person standing behind a lectern on stage with an engaged seated audience at the European Commission stand (05 Hannover Messe 2024) 
European Commission colleague explaining features to a visitor in front of a industrial drone at the European Commission stand (06 Hannover Messe 2024)European Commission colleague explaining features to a visitor in front of a industrial drone at the European Commission stand (06 Hannover Messe 2024)
Videos from the Hannover Messe 2024
Investing in EU Industry Panel discussion A Deal for EU IndustryInvesting in EU Industry Panel discussion A Deal for EU Industry 
Driving the EU Energy Transition Industrial CompetitivenessDriving the EU Energy Transition Industrial Competitiveness 
Access to Finance for SMEs TransitionAccess to Finance for SMEs Transition
2023
In 2023, the EU was present with an exhibition stand of 250 m2. The novelty of the year was the on-stand auditorium with more than 20 presentations and panel discussions on key topics such as energy, raw materials, access to finance and industrial cooperation. We also marked the 30th anniversary of the EU Single Market (1993-2023).
HM 2023 - 01All set for Hannover Fair 2023 – The doors can be opened! 
HM 2023 - 02Interesting speeches … 
HM 2023 - 03… alternating with podium discussions 
HM 2023 - 04Fascinating explanations from the specialists … 
HM 2023 - 05… personalised advice from the experts … 
HM 2023 - 06… and fascinating innovations - the European Commission at the Hannover Fair 2023 had a lot to offer. See you again next year!
2021
In 2021, the fair took place digitally. We took part with an online exhibitor profile and a talk on Industrial Alliances