- small and medium-sized enterprises | entrepreneurship | industrial policy | circular economy | intellectual property | innovation | business cluster
Chinese consumers from different regions have different characteristics in terms of their purchasing power, income level, media and internet use, lifestyle and consumption patterns. European SMEs wishing to succeed in this developing market will need to adapt their marketing and brand protection strategies when they decide to launch their products in a new region of the country. To address these issues, the China IPR SME Helpdesk and the European Union Chamber of Commerce in China are organising the fourth EU SME Forum to provide a platform for sharing knowledge and best practices. The first part of the event will focus on marketing trends throughout China, while the second will address the recent changes in the Chinese trade mark law and discuss branding in China.
|Event type:||SME Forum|
|Time:||1.30pm - 7.00pm|
|Co-organised with:||European Union Chamber of Commerce in China|
|Admission:||No charge for European SMEs and SME intermediaries|
Large enterprises: European Chamber members RMB 350, non-members RMB 600
-Westin Chaoyang Hotel Beijing