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Internal Market, Industry, Entrepreneurship and SMEs
News article7 October 20211 min read

Two new companies join growing industry cooperation to tackle online counterfeiting

Right holder Diageo and online platform Vinted have signed up to the memorandum of understanding on the sale of counterfeit goods on the internet. They join the 30 other stakeholders already working together under the agreement.

Facilitated by the European Commission, the memorandum of understanding (MoU) contributes to the prevention of counterfeit goods being sold online and helps build cooperation between its signatories, who are:

  • rights holders of goods for which counterfeit versions are often sold online
  • online platforms
  • business associations

Counterfeit goods damage businesses, have a negative impact on jobs and tax revenues, often endanger the health and safety of consumers, and could have a negative environmental impact.

The evaluation report on the functioning of the MoU (August 2020) shows continuous cooperation on the removal of counterfeit goods from online marketplaces. The report includes a series of reported practices shared by signatories in key areas, such as proactive and preventive measures, notice-and-takedown procedures, and tackling repeat infringers. These reported practices could set a standard for online platforms and rights owners to combat counterfeiting online. They may also prompt stakeholders not involved in the MoU to develop effective anti-counterfeiting strategies. 

Signatories consider the MoU useful for encouraging qualitative dialogue on design infringements, new fraud patterns, changes in consumer behaviour, and more recently, the consequences of the Covid-19 crisis when it comes to the fight against counterfeiting. There is also an interest in delving deeper into certain MoU areas, such as boosting pragmatic ways for online platforms, rights owners, and law enforcement authorities to work together more intensively.

The Commission encourages cooperation under the MoU, which remains open for other stakeholders to join.

More information


MoU on the sale of counterfeit goods on the internet

Full list of signatories


Publication date
7 October 2021