János Keresnyei

I have spent more than 30 years working in the creative industry as a television, radio and film producer. I have also worked as a communication agency leader and creative business development mentor. I am specialised in intangible/ intellectual asset management, value creation, value innovation and exploitation.

Involvement in the WORTH Partnership project gave me an exciting opportunity to gain a closer insight into the textile, clothing, leather and footwear (TCLF) industry.

In the projects that I worked on, I mainly contributed to the design thinking process, value proposition, and business model development. I also worked on the lean start-up methodology, the development of marketing plans and go-to-market strategies and the exploitation of research results.