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Internal Market, Industry, Entrepreneurship and SMEs
News article29 April 2024Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs1 min read

Online counterfeit sales: modernisation process launches

Today marks a milestone in the ongoing efforts against counterfeit goods as the signatories of the Memorandum of Understanding (MoU) on the sales of counterfeit goods on the internet collectively agree to launch the process of modernising the agreement. Additionally, the online second-hand platform Vestiaire Collective joins the current 34 signatories, reaffirming their commitment to dealing with counterfeiting online.

The modernisation process, initiated by the Commission in response to the evolving digital landscape and legislative changes, was announced in the recommendation to combat counterfeiting adopted last month.

Since 2011, the MoU has served as a cornerstone in the agenda against counterfeiting, fostering collaboration between rightsholders and online platforms to prevent counterfeit goods from appearing on online marketplaces. However, the implementation of the Digital Services Act, offers an excellent opportunity to update and enrich the commitments foreseen in the current MoU.

The recommendation sets the stage for comprehensive discussions aimed at rethinking the MoU in the post-DSA era. Recognising the continued relevance of the main objectives of the MoU, signatories view this initiative as a strategic opportunity to further strengthen collaboration and intensify efforts in the fight against online counterfeiting, especially in light of the recent Commission recommendation on measures to combat counterfeiting.

The modernisation process represents a proactive step towards ensuring the effectiveness and relevance of the anti-counterfeiting policy in the digital age. Together, we can strengthen the efforts against counterfeiting online, safeguard businesses, consumer safety, and the integrity of the single market.

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