The competition is free to enter and is open to all European SMEs – SMEs can play the game for 45 minutes and stand the chance to win one hour of free legal consultations with an IP specialist law firm if they generate the highest profit of all players during the competition period. The Serious Game is a simulation game that takes you through common business scenarios linked to IP challenges, which provides an immersive context for situational learning. Start a business, find partners, protect your IP and make profits. This business tool allows SMEs to increase their knowledge and awareness about managing intellectual property when entering the Chinese market.
- Publication date
- 6 November 2014
- Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs