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China IPR SME Helpdesk and EU SME Centre ‘Your IP Insider’ blog post: “Get Your Game On in China”

The gaming market in China has seen huge successive year-on-year growth over the last decade, with the industry now being led by mobile and online game formats.


The EU SME Centre with the China IPR SME Helpdesk considers this growing market in China and how EU companies can enter successfully. This includes how to make services appeal to Chinese users, for instance through ‘deep culturalisation’, while also abiding by the evolving government guidelines, such as limiting the graphic content of games. It also highlights the importance of taking certain steps to prevent infringement of products and designs.