- Publication date
- 17 August 2020
- Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs
The MoU on online advertising and IPR, signed in 2018, helps build cooperation between advertising intermediaries, advertisers, technology providers and industry associations to prevent advertisements being placed on IPR-infringing websites and mobile applications.
- provides an indication of the extent and nature of the problem in different EU countries between January and June 2019 by analysing, in particular, ad types, branded advertising sectors, brands and ad intermediaries
- compares the EU to the US over the same time period, providing a benchmark
- compares a subset of identical websites before and after the signature of the MoU
Study on the impact of the MoU on online advertising and intellectual property rights on the online advertising market