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Internal Market, Industry, Entrepreneurship and SMEs

An introduction to the digital environment

(Duration: 24:05)

What you will learn from this webinar

  1. the digital technologies most likely to impact on your business – both now, and in the near future
  2. the effect that the use of these technologies is likely to have on your business
  3. how your main competitors are responding to these changes
  4. who the digital leaders are in your industry

How this webinar can help your tourism business

For tourism SMEs, the combination of rapid digital development and changing consumer behaviour can be overwhelming. Businesses today are exposed to a broad range of technologies, from simple websites to the emergence of a ‘sharing economy’ based on new emerging platforms. Understanding the digital environment will provide your tourism business with a distinct advantage over competitors. This webinar will explain how to use new, emerging and disruptive technologies for external communication and business operations.